About Ms. Elena Owyong
Elena Owyong is a copywriter and content strategist specializing in medical, healthcare, and hospital content.
She writes various content, including social media copy, blog posts, web content, articles, newsletters, and marketing collaterals.
Her past clients include Mundipharma, Changi General Hospital, and Khoo Teck Puat Hospital, among others.
Elena was also a corporate communications manager at the National University Hospital, where she managed and grew the readership of the healthcare newsletter Lifeline.
As an independent content strategist and copywriter since February 2017, Elena has provided services to medical, healthcare, and hospital clients.
She has helped clients' articles rank among the top three positions on the search engine results page (SERP).
Elena's other clients include JTC, Lazada, Tote Board, e2i, IMDA, Marriott International, and NTUC Income.
At the National University Hospital, she developed and implemented media and content strategy to increase NUH’s profile and exceeded target by increasing the online readership of Lifeline by 10% in a year.
At Yale-NUS College, Elena developed media strategies, managed the president’s communications, and increased awareness by writing feature stories for the online corporate newsletter.
At the Ministry of Culture, Community and Youth, she managed marketing collaterals and national-level campaigns, led a team to manage campaigns costing more than SGD$1 million, and developed heritage trails that received extensive media coverage.
Elena holds a Bachelor of Arts (Hons) in Communication Studies from Nanyang Technological University, Wee Kim Wee School of Communication & Information.
Areas of Expertise
- Copywriting
- Content strategy
- Medical and healthcare content
- Social media copy
- Blog posts
- Web content
- Articles
- Newsletters
- Marketing collaterals
- Search engine optimization (SEO)
- Corporate communications
- Media strategy
- Content creation
- Media pitching
- Event management
Ms. Elena Owyong References
- https://writeawaysg.wordpress.com/about/
- https://owyongelena.journoportfolio.com
- https://www.income.com.sg/blog/author/elena-owyong
- https://www.techinasia.com/profile/elena-owyong
